Inferrera's Market

Industry: Retail (Grocery)

Services Provided:

• Website Design and Development (Sopify, LocalExpress)

• Network and Technology Consulting

• Hardware Support

• Point of Sale (POS) System Integration (ITRetail)

• Social Media Consulting

• Back Office Technology Support

• Customer Relationship Management (CRM) System (MailChimp)

Background and Challenge:

Inferrera's Market, a family-owned grocer in Hammonton, NJ, faced a significant challenge at the onset of the COVID-19 pandemic in 2020. With no existing digital presence and solely operating as a brick-and-mortar store, they urgently needed to transition to an online platform. The impending statewide quarantine mandated by the Governor of New Jersey threatened the continuity of their business, necessitating a rapid development of an e-commerce system to serve their customers effectively.

Approach and Solution:

Our agency swiftly responded to Inferrera's Market's urgent needs by developing a comprehensive e-commerce website — we delivered the inventory portion in 3 days with the entire website live in under two weeks! This included loading their entire product range onto the platform and integrating efficient order and delivery systems, which encompassed both curbside pickup and door delivery options. Following the pandemic, we further refined their website for enhanced operational efficiency and compatibility with a newly implemented inventory management and POS system. Our services extended beyond website development to include network and technology consulting, hardware support, social media consulting, and back-office technology support, along with the deployment of a CRM system.

Conclusion:

The successful transition of Inferrera's Market from a traditional brick-and-mortar store to a digitally empowered business underscores the importance of agility and adaptability in the retail industry. Our comprehensive approach to providing technological and digital solutions equipped Inferrera's Market to not only survive a challenging period but also to thrive in a post-pandemic landscape. This case exemplifies our agency's capability to deliver swift, effective, and holistic digital transformation solutions tailored to the unique needs of our clients in the retail sector.