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Marketing For Authors

Leverage Best Plans for Best Sellers

Browse cost-saving packages for authors ...

Our Solutions Mix

  1. Personalized Website Design, SEO, and Development

  2. Targeted Social Media Strategy and Campaigns

  3. Email Marketing Services

  4. Content Creation for Blogs and Articles

  5. Book Trailer Production

  6. Pod and Videocasts

  7. Virtual Book Tours and Webinars

  8. Online Advertising Campaigns

  9. Analytics and Reporting

Outcomes and Achievement

What we deliver through our work together:

  1. Increased Book Sales: Short-term spike in sales around the book launch period, driven by targeted marketing and promotional strategies.

  2. Enhanced Online Visibility: Improved online presence through SEO-optimized content and digital marketing, leading to greater discoverability for both the new book and the author's backlist.

  3. Stronger Social Media Engagement: Growth in social media following and engagement, resulting in a more active and responsive audience for current and future book launches.

  4. Expanded Reader Base: Reaching new readers beyond the author's existing fanbase, contributing to a broader audience for both the current book and subsequent works.

  5. Improved Brand Recognition: Establishing or enhancing the author's personal brand, making them more recognizable and respected in their genre or field.

  6. Long-Term Reader Loyalty: Cultivating a dedicated fan base through continuous engagement strategies, ensuring sustained interest in the author's work over time.

  7. Media and Influencer Attention: Gaining coverage and endorsements from influencers and media outlets, which can elevate the author's profile and credibility.

  8. Data-Driven Insights for Future Campaigns: Collection of valuable data and insights from marketing campaigns, providing a foundation for more effective strategies in future book launches.

  9. Networking Opportunities: Access to a wider network of industry professionals, bloggers, and other authors, facilitating valuable collaborations and partnerships.

  10. Sustainable Career Growth: Establishing a solid marketing foundation that supports the author's long-term career growth and success in the competitive publishing industry.

Authors need specialized marketing. For independent authors, it may be a comprehensive marketing strategy, plan, and tactical support. Authors who are already working with a publisher, know that a successful book launch requires more than just their participation in their publisher's plan. It requires them to supplement by building their brand, directly engaging and consolidating an audience of dedicated fans, and activating those fans to build an ever-expanding group of new readers. While we have proven playbooks that provide a solid foundation for both types of authors, every author's brand and book requires unique calibration. And, of equal importance, every book requires unique creative assets and flexibility to tune and market it to its audience in a compelling way.

Authors Are Influences

No, you won't be creating TikTok dances, necessarily, but you are an influencer. We must tune your marketing mix to make the most of your existing network and engage them to help you reach new audiences to grow your numbers. We provide custom-calibrated, comprehensive or supplemental marketing for authors, coupled with unique creative marketing and advertising, to give your book launch the greatest chance for success.

We Complement Publishers' Marketing Playbooks

Authors with publishing agreements, while benefiting from the foundational marketing efforts of their publishers, often encounter unique challenges in expanding their reach and establishing a distinct personal brand. While the publisher's marketing plan lays a critical groundwork, our agency recognizes the importance of augmenting this with complementary strategies that do not overlap but rather extend the author's visibility, particularly in digital spaces. We address this by crafting bespoke digital marketing campaigns that go beyond the publisher's scope. This includes advanced social media strategies tailored to the author's specific audience, utilizing platforms perhaps not prioritized by the publisher, thereby tapping into new reader demographics. Our team specializes in content marketing, creating engaging, author-centric content that enhances their personal brand and connects more deeply with readers. We also focus on SEO optimization for the author's personal platforms, ensuring they stand out in search engine results independently of their publisher. Additionally, we leverage email marketing techniques to nurture a dedicated fan base, providing exclusive content and updates directly from the author. By implementing these specific solutions, we not only complement the publisher's efforts but also empower authors to build a more robust and far-reaching presence in the digital world, ensuring their voice is heard amidst the competitive landscape of modern publishing.

Independent Authors in Marketing

Independent authors often grapple with distinct challenges in marketing their work. Unlike traditionally published authors, they typically lack the backing of a publishing house's marketing machinery. This means they must navigate the complexities of book promotion, audience building, and market penetration on their own. Recognizing these hurdles, our agency steps in to bridge the gap. We offer a suite of targeted solutions, such as personalized digital marketing strategies that focus on establishing a robust online presence. This includes tailored social media campaigns, designed to connect authors directly with their target audience and foster a loyal reader community. We also provide SEO optimization for author websites and content, ensuring higher visibility in a crowded digital landscape. Understanding the power of networking, we facilitate connections with book bloggers, influencers, and online book clubs, creating buzz and driving word-of-mouth publicity. Additionally, we offer email marketing services, enabling authors to effectively communicate with their readers and build anticipation for new releases. By addressing these specific challenges with our specialized solutions, we empower independent authors to achieve the recognition and success their work deserves.

Sample Solutions ...

What our clients say...

"I’ve worked with lots of marketing and digital strategy companies and none comes close to Metamorphosis. You get 100% personal and passionate service. High-quality work. Incredible attention to detail. Fast response. Does this thing go to 10 Stars? Eleven?"


Jonathan Eig, NY Times Best-Selling Author of "King: A Life"

How we do it ...

Consulting and Infrastructure

Consulting and Infrastructure

Social Media Conversation Management

Social Media Conversation Management

Social Media Content Audit and Content Publishing Plan

Social Media Content Audit and Content Publishing Plan

Measurement and Reporting

Measurement and Reporting

Social Media Content Publishing

Social Media Content Publishing

SEO Audit, Content Report, and Content Planning

SEO Audit, Content Report, and Content Planning

Video, Post-Production, and Video Campaigns

Video, Post-Production, and Video Campaigns

Marketing Strategy and Plan

Marketing Strategy and Plan

Advertising Campaign

Advertising Campaign

E-Commerce Consulting

E-Commerce Consulting

Creative Strategy and Campaign Planning

Creative Strategy and Campaign Planning

Website Design and Application Development

Website Design and Application Development

Now, Let's Grow Yours

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