This public or private microsite has all of the resources you've worked hard to develop, stored in one location — from messages to your logo to any other assets you've developed to ensure consistent and compelling communication of your brand. And, it can be public or password protected.
So, what's typically included?
A website with Content Management System (CMS) so that you can maintain and grow your online brand guide and repository of resources;
A design for the guide and interface that is derived from your brand;
Documentation of your essential brand components and guidance for how each should be used optimally.
We typically include the following sections within a digital brand kit, depending on the brand and what's been developed:
Positioning
Messaging
Tonality and editorial guidance
Typography
Color
Logo/identity and usage guidelines
Video, Photography, and Iconography
Downloadable asset library including logos, icons, video, images, fonts, etc., publicly available or password protected
What are the outcomes?
A better coordinated and more consistently deployed brand;
Optimal use of your logo and logo system;
Appropriately and more compelling use of your brand messages;
Better and easier maintenance of your brand and brand assets.
No two situations are the same
All of our solutions are customized for your specific business case. We start with proven frameworks, not cookie-cutter solutions, and build the right plan for you.
